Responsibilities

• Manage Maryville's Social Media Presence
• Manage and maintain the university's primary social media channels, including Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and YouTube.
• Plan, publish, monitor, and optimize content across platforms to maximize engagement and reach.
• Support community management by engaging with audiences while maintaining the university's brand voice and communication standards.
• Create Engaging Digital Content
• Develop compelling, student-centered content including graphics, photography, short-form video, captions, stories, and campaign assets.
• Capture authentic campus experiences through photography, videography, and live event coverage.
• Create platform-specific content that aligns with current social media trends and best practices.
• Collaborate Across Campus
• Partner with Enrollment, Athletics, Academic Programs, Student Affairs, Advancement, and other university departments to tell the Maryville story.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field.
• Demonstrated experience managing social media platforms and creating engaging digital content for an organization or brand.
• Strong understanding of social media strategy, audience engagement, content trends, and platform best practices across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
• Experience utilizing social media management and analytics platforms.
• Excellent written communication, storytelling, organizational, and collaboration skills.
• Ability to manage multiple projects, prioritize competing deadlines, and adapt in a dynamic environment.

Preferred

• Three to five years of professional experience in social media, digital marketing, or content creation.
• Experience supporting higher education, enrollment marketing, or another mission-driven organization.
• Experience with photography, videography, graphic design, and video editing.

Benefits

• Maryville University offers a comprehensive benefits package designed to support the health, financial well-being, and professional growth of our employees. Eligible employees enjoy access to:
• Medical, dental, and vision coverage
• Retirement plan with 100% University matching up to 9% contributions
• University-paid life and long-term disability insurance
• Generous paid time off, including 18 holidays, 3 weeks of vacation, 12 sick days, and 4 personal days
• Full/Partial Tuition waived for employees and eligible dependents
• Hybrid and flexible work schedules
• Wellness programs and employee assistance resources
• Free parking, fitness center access, and other campus perks