Drive social content strategy and execution across client accounts with a cross-channel focus.

Responsibilities

• Support the creative lead in maintaining consistent messaging and visual direction across client social platforms.
• Assist in the development and implementation of persona-driven social media strategies aligned with client objectives, brand positioning, and audience behaviors.
• Build and manage social media calendars, campaign timelines, and platform-specific content plans across LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms.
• Assist with social media audits to identify gaps, opportunities, and competitive insights.
• Help translate client goals into actionable content that drives awareness, engagement, and lead generation.
• Support the creative process from concept through execution — including capturing on-site content (photo and video) and helping produce platform-optimized creative assets (graphics, video, and copy).
• Help ensure social content aligns with broader content, digital, and campaign strategies.
• Write, edit, and optimize copy for posts, stories, reels, paid ads, and promotional campaigns.
• Capture and curate photos and short-form video at client locations, events, or product demonstrations when necessary.
• Leverage SEO, AEO, hashtags, and algorithm best practices to maximize reach and visibility.

Requirements

• 2 years of experience in social media strategy, digital marketing, or related fields (agency or B2B strongly preferred).
• Sample portfolio of successful social strategies and campaigns, ideally for technical or industrial clients.
• Comfortable capturing and editing photos and video content for social use (basic equipment and smartphone proficiency expected; advanced skills are a plus).
• Deep understanding of platform-specific best practices, algorithms, and audience targeting.
• Experience with tools such as Sprout Social, Hootsuite, Meta Business Suite, LinkedIn Campaign Manager, or equivalent.
• Developing proficiency in analytics platforms (Google Analytics, native platform insights, HubSpot, etc.).
• Excellent writing, editing, and communication skills.
• Strong grasp of paid social, SEO for social, funnel-based messaging, and content performance tracking.