Responsibilities

• Responsible for executing daily tasks related to EA's social media strategy
• Work in conjunction with the marketing leadership team to implement branded social strategies, increase engagement, and grow followers
• Recommend and assist with execution of comprehensive social media content plans and marketing calendars for each campus
• Support EA's social pages and 3rd party listings
• Collaborate with the paid digital marketing team to develop and implement paid social promotions
• Develop content for social media and other digital marketing to help the EA schools increase brand awareness, build community, and achieve its strategic goals related to admission, advancement, and other imperatives; engage consumer audiences and build connections
• Schedule and compose social media posts, edit photos and videos, create graphics for sharing in social media, and solicit user-generated content
• Collaborate with marketing, admissions, and campuses to craft original and/or modified copy, implement promotions, and coordinate the communication of EA's brands, mission, values, and philosophy
• Actively seek content ideas from campuses and other internal constituents
• Monitor evolving social and content strategies, particularly among competitors