Responsibilities

• Develop and execute strategic social media campaigns specifically designed to recruit patients for clinical trials or research studies, promote new clinical and research programs to respective audiences through social media providing expert guidance and management throughout the process.
• Represent Department of Medicine at select academic conference(s) to provide real-time social media coverage of the event promoting both Mount Sinai and participants attending event(s). Serve as photographer at these events.
• Create web pages utilizing the most current platforms including Foleon to promote key annual research and clinical conference that highlight Mount Sinai presenters.
• Responsible to update websites and coordinate with divisions in the Department of Medicine working collaboratively with leadership and web team.
• Maintain communication with division faculty new hires to ensure a complete online profile for faculty directory on website and “find a doctor” platform on a routine basis.
• Assist with the updating of departmental websites; working with editing, social media, and graphic design teams at the system level.
• Publish DOM related content on Mount Sinai Daily, which would include key Grand Rounds, Symposia and other events.
• Identify reputable journals, associations, etc.to highlight divisional annual symposia and other events in line with reputation building. In addition, explore advertising opportunities within those journals to maximize conference attendance.
• Collaborate with departmental faculty to gather content for Mount Sinai Today, patient, and physician newsletter with the aim of promoting programs and reputation.
• Develop digital screen slides promoting symposia, specific services and events.