Social Media Coordinator (CS26-262)

Edwardsville, IL (On-site)

$50K/yr – $57K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own SIUE social channels by crafting content that matches real student, alumni, faculty and community behavior and monetizes stories that move audiences. Lead content planning, posting, and ongoing engagement with a steady eye on rising-edge social trends.

  • Social Strategy & Content: Plan and publish posts that reflect campus culture and audience behavior.
  • Account Monitoring & Engagement: Track activity, respond to interactions, and keep channels relevant.
  • Analytics & Storytelling: Use insights to shape compelling narratives that extend reach and brand consistency.

Job Description

Responsibilities

  • Reporting to the Director of Communications, the Social Media Coordinator strategizes for, creates content, posts and manages Southern Illinois University Edwardsville’s social media channels, based on the online behavior of current and prospective students, Alumni, Faculty and Staff, community and business partners.
  • The Social Media Coordinator will also monitor account activity and lead the university's efforts to remain relevant, engaging and on the leading edge of social media content that effectively and successfully tells the University's story and communicates the culture of Southern Illinois University Edwardsville.

Requirements

  • Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
  • One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
  • Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
  • 1+ additional year of demonstrated professional experience in creative content production conducted at an established business, organization, agency or non-profit. Experience should cover a variety of media-related responsibilities including social media campaigns, branding and design.

Preferred

  • Bachelor's in Communications or Bachelor in Fine Arts in Communication Design
  • Master’s degree in Marketing, Communications, Public relations, Business or a closely related field.
  • Strong writer, Experience in content or digital marketing
  • Experience in shooting and editing spot videos to drive social posts
Southern Illinois University Edwardsville logo

Southern Illinois University Edwardsville

You can become part of the excitement that is SIUE, a nationally recognized university educating and developing professional and community leaders through excellent faculty and programs. With a student-to-teacher ratio of 17 to 1, SIUE offers the advantages of a small, liberal arts college with one of the lowest tuitions of 12 state universities in Illinois.In addition, the University's emphasis on undergraduate education, complemented by faculty research, creates practical applications for student learning. And, at SIUE, students interact with faculty at all levels - a critical factor in academic success.Only 25 minutes from downtown St. Louis - with its nationally known Fortune 500 companies, professional sports, cultural offerings and transportation that puts you within minutes of just about anywhere in the Metro Area - the SIUE campus is situated on 2,660 acres of beautiful woodland atop the bluffs overlooking the natural beauty of the Mississippi River's rich bottom land.Shaping the future in the St. Louis Metro Area since 1957, the University offers quality undergraduate study and programming forged with a solid commitment to the economic development of southwestern Illinois.As important as location, affordability, and teacher-student ratios, this is an institution with a clear purpose and a clear mission. There is ample evidence that, as a premier metropolitan University, SIUE has achieved excellence in undergraduate education.Learn more at siue.edu.

Founded in 1957
Edwardsville, Illinois, USA
3.5K employees (110 in marketing)

Traffic Signals

Monthly Visitors
783.8K
Monthly Google Ads Budget
$519.7K
Traffic Source Mix
Search
24.9%
Direct
34.2%
Referral
2.6%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size
54 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$14M
Last Raise
$149.6K
Grant, 3 years ago

Funding History

  • Jan 2023
    Grant • $149.6K
  • May 2020
    Grant • $499.1K
  • Mar 2020
    Grant • $382.6K

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