Responsibilities

• Partner with the Social Media team to develop and publish content across all platforms, including Instagram, TikTok, Facebook, X, LinkedIn, and emerging channels.
• Capture and support real-time content at brand events and during in-store or on-location activations.
• Contribute to the weekly development of turnkey content, including shoots, video capture, and meme creation.
• Manage community engagement by participating in real-time social conversations and responding across platforms.
• Build and maintain relationships with external vendors and creators.
• Execute social partnership initiatives, including influencer programs, organic content, and paid placements where applicable.
• Provide strategic input on influencer and creator partnerships for brand programs, content franchises, and events.
• Ensure all social content aligns with brand standards and guidelines.
• Oversee talent contracts, invoices, and vendor relationship management.
• Create and manage POs, invoices, and internal orders.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 3-5 years of experience in social media marketing, preferably in CPG, food/beverage, or lifestyle brands.
• General knowledge of Pop Culture, Youth Trends, the CPG space & content creation tactics.
• Strong understanding of consumer behavior, social media trends, and the competitive landscape to develop effective marketing campaigns.
• Content Creator with experience creating short form content for TikTok/IG Reels using mobile apps (I.e, CapCut, InShot).
• Forward-thinking conceptualization to identify & capitalize on new & emerging marketing opportunities within short timeframes.
• Confident communication skills, both written and verbal, to effectively engage with/present to stakeholders at all levels.
• Strong project management skills to plan, prioritize, and execute various projects within tight deadlines.
• Possess a strong analytical mindset and be proficient in analyzing data to identify insights, measure campaign effectiveness, and make informed recommendations for continuous improvement.
• Computer literacy required; must have thorough working knowledge of Microsoft Office suite (Excel, Word, Power Point).

Preferred

• Helpful if knowledgeable with Adobe suite of products (Photoshop).