Responsibilities

• Consultation pipeline from social — you will own the full conversion path from content to click to booked appointment: the content itself, the call-to-action strategy, the link-in-bio and DM funnel, story flows, and any offer or hook that moves someone from interested to scheduled. You will review consultation attribution weekly and adjust accordingly.
• Local audience strategy — Greenwood Village and South Denver market; identify local influencer and community partnership opportunities that extend reach organically into our target geography.
• Content calendar and daily execution — build and manage a structured content calendar across Instagram, Facebook, and TikTok — typically 2–3 posts per day, prioritizing quality and conversion.
• Community management and lead response — inbound DMs and comments are warm leads; response time matters; move conversations from pricing to booking link; set and maintain standards for response quality and speed.
• UGC and member story pipeline — build a steady pipeline of real member stories; source, permission, and produce with internal and member partners; ensure compliance before posting.
• Creative production — design or direct visually compelling, on-brand content; proficient in Canva or Adobe; shoot and edit short-form video; adapt look for luxury health club vs authentic community.
• Performance reporting — weekly reporting against the consultation booking target; track content performance by type, format, and CTA; provide a point of view on what’s working and what to change.

Requirements

• 3–5 years running social media with a demonstrable lead generation outcome — not just growth metrics.
• Fluency across Instagram, Facebook, and TikTok — organic strategy, content formats, algorithm behavior, and what actually converts in each environment.
• Strong short-form video skills — shooting, editing, scripting.
• Experience in a health, fitness, wellness, or other high-consideration consumer category.
• Local market instincts.
• Design proficiency — you produce graphics that look premium, not templated.
• Sharp written voice — you can write copy that sounds like a real person talking to someone they respect, not a brand announcement.

Preferred

• You have worked inside a premium health club, medical fitness, or concierge wellness environment before.
• You have built or managed a DM-to-booking conversion funnel and can walk us through how it worked.
• You understand compliance considerations in health and wellness content — you know the difference between an experience claim and an outcome guarantee.
• You have a network of local micro-influencers or community relationships in the South Denver market.

Benefits

• Full benefits (medical, dental, vision, life and more).