Social Media & Content Specialist

Sheffield Lake, OH (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 11 days ago

Job Summary

Own social content strategy and execution across channels, including copy, scheduling, and audience engagement, while collaborating with Marketing on monthly planning and tracking performance.

Lead content distribution and social growth with a focus on metrics
Coordinate with video editors and internal creators to produce assets
Optimize Content OS and explore reach and lead gen opportunities

Job Description

Responsibilities

Manage and execute content distribution across all social media platforms
Create social media copy, captions, titles, thumbnails, and posting assets
Schedule and publish content through social scheduling platforms
Support the growth of Bill Smith’s personal brand social presence
Engage with comments, messages, and audience interaction professionally and consistently
Collaborate with the Marketing team on monthly content planning initiatives
Capture organic internal content around the office, events, and community initiatives
Assist with recording YouTube videos, Ascend 360 Insider episodes (weekly video email series), and founder/CEO content
Coordinate with external video editors during post-production
Monitor analytics, engagement, and KPI performance trends

Requirements

Strong understanding of all major social media platforms
Experience with Meta Business Suite and LinkedIn management
Experience using Canva, Adobe Suite, CapCut, and InDesign
Strong copywriting and content creation ability
Familiarity with AI tools such as ChatGPT
Experience using social media scheduling platforms
Basic camera, lighting, and audio production knowledge
Ability to manage multiple content workflows simultaneously

Preferred

B2C social media experience is strongly preferred.

W.A. Smith Financial Group

At W.A. Smith Financial Group, we aim to empower you to live your retirement dreams. We specialize in holistic financial planning and investment management, working alongside individuals, families, and business owners to pursue a secure and fulfilling future.We also aim to develop financial plans that are built around your retirement vision. We believe retirement is about living a life that excites you, not just a number on a page. Our team of experienced advisors takes a personalized approach, crafting comprehensive plans that address your unique goals, values, and aspirations.We have decades of experience helping clients navigate the complexities of:- Retirement income planning- Investment management- Tax strategies- Estate planning- Healthcare planningWe work with individuals, families, and business owners who come from diverse backgrounds and share a common goal: to feel confident about their financial future and enjoy a comfortable retirement.Ready to take the next step toward building a new retirement plan? Schedule a complimentary call today to explore how we can help you work towards achieving your financial goals. You can also start by joining Ascend360 Insider, where we cover common questions and concerns about financial planning in weekly episodes with our Founder and CEO, Bill Smith, RICP®, MRFC®.

Elyria, Ohio, USA

25 employees (5 in marketing)

wasmithfinancial.com/disclosure