Social Media Content Specialist at Texas Health Resources | Arlington, TX

Texas Health Resources

Social Media Content Specialist

Arlington, TX (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Owns content across Texas Health digital properties and social channels, driving strategy, execution, and brand-consistent storytelling at the content-creation level.

Primary ownership: manage content creation, CMS updates, and social site design.
Must-have: 5+ years creating social media content and managing content workflows.
Standout: Experience overseeing external vendors and multi-site brands.

Job Description

Responsibilities

Develop and deploy content via assigned digital properties and social media channels
Leads content development aligned to business goals across all social properties and channels
Write and edit web copy for the Texas Health blog
Collaborates with Brand Experience on content direction and approaches
Update content on business listings, internal sites, and social properties using the CMS
Direct and oversee graphics and new design components for social sites, ensuring functionality and brand alignment
Triage and assign requests from the project system in coordination with management
Collaborate to obtain story concepts, images and content
Manage external content creators and act as liaison with agencies on content development
Manage assigned web properties and social properties for functionality, brand compliance and relevance
Manage day-to-day operation of social tools, including on-call crisis support
Review site content for accuracy and effectiveness
Monitor and triage messages from social tools and email inboxes
Analyze site content for SEO best practices
Interact with external vendors for content creation and support, including SEM, social monitoring, and listing tools
Liaise with internal departments relying on online properties (Recruiting, THRE, HR, Foundation)
Prepare reports on usage, trends and social analytics
Act as content expert for meetings and presentations
Collaborate to stay current on system and entity communication strategies for seamless pull-through on digital and social channels
Participate in strategy planning to develop social and digital strategies that complement system marketing initiatives

Requirements

Bachelor's Degree in Marketing, Business or related field required
5 years experience in print or new media required
Must have experience creating social media content including video, graphic and text
Experience with Sprout Social or other social media publishing and monitoring software preferred
Experience with Meta Business Manager preferred
Yext or other reputation management platform preferred
Experience creating social media accounts and pages and be able to manage the settings and related technical issues preferred

Preferred

Experience with Sprout Social or other social media publishing and monitoring software preferred
Experience with Meta Business Manager preferred
Yext or other reputation management platform preferred
Experience creating social media content including video, graphic and text
Experience creating social media accounts and pages and be able to manage the settings and related technical issues preferred

Benefits

Additional perks of being a Texas Health Employee:
Benefits include 401k, PTO, medical, dental, Paid Parental Leave, flex spending, tuition reimbursement, Student Loan Repayment Program as well as several other benefits.
A supportive, team environment with outstanding opportunities for growth.

Texas Health Resources

3.5 Glassdoor

At Texas Health Resources, our mission is to improve the health of the people in the communities we serve.We are one of the largest faith-based, nonprofit health systems in the United States with a team of more than 28,000 employees of wholly owned/operated facilities and consolidated joint ventures in the greater Dallas Fort Worth area. Our career growth and professional development opportunities are top-notch and our benefits are equally outstanding. Join our award-winning Texas Health family and become a part of a team that is improving the health of our communities daily. You belong here.Let us brag for a minute on just a few of our recent accomplishments.•Fortune’s 100 Best Companies to Work For® 2025 •Business Group on Health Best Employers: Excellence in Health & Well-being Award 2025•20 Best Workplaces in Health Care by Great Place to Work® and Fortune 2025•Companies That Care® by PEOPLE magazine and Great Place to Work® 2025•America’s Best Large Employers by Forbes for 2025•Fortune’s Best Workplaces for WomenTM 2025 We are an Equal Opportunity Employer and do not discriminate against any employees or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Founded in 1997

Arlington, Texas, USA

17K employees (148 in marketing)

jobs.texashealth.org

90% recommend to a friend

100% CEO approval