Social Media Content Specialist

San Mateo, CA (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own LARQ's social media presence end-to-end across key platforms, from strategy and content creation to performance insight and growth activations.

  • Manage content calendar, scheduling, and publishing
  • Lead camera-ready content and brand partnerships
  • Analyze metrics and drive iterative growth

Job Description

Responsibilities

  • Manage LARQ's social accounts (Instagram, TikTok, YouTube, Facebook, etc.), including content calendar, scheduling, and publishing
  • Create and capture on-brand content aligned with the social media content strategy, including regularly filming in-office and appearing on camera as a visible face of the brand
  • Track and report on channel performance and use those insights to suggest ways to grow our social presence and stay culturally relevant
  • Execute product launch, promotions, partnership campaigns, and other ad hoc social media activations
  • Lead social-first activations and brand partnerships to grow engagement and organic audience
  • Support the briefing of creative concepts and give feedback to keep content on-brand
  • Manage community engagement across comments, shares, and DMs, looping in the Affiliate/Influencer team as needed
  • Support cross-functional teams across initiatives and special projects as needed

Requirements

  • Bachelor's Degree in Marketing, Journalism, Communications, English, Design, or related field
  • 3–6 years of experience in editorial content development, copywriting, content marketing, and/or social media, ideally with consumer-facing product(s)
  • Proven experience briefing creatives and giving feedback that sharpens and improves content
  • A natural storyteller with a great eye for design, composition, humor, and timing — videography or graphic design skills a plus
  • Deep understanding of social behavior across the 18–45 demographic — fluent in internet culture, humor, and emerging platforms, and proficient in content creation tools (Adobe Creative Suite, Canva, CapCut, etc.)
  • Strong written and verbal communication skills, paired with strong analytical and problem-solving instincts
  • A proactive self-starter with a can-do attitude, comfortable rolling up your sleeves and getting things done
  • Prior experience in a startup or fast-paced, entrepreneurial environment — adaptable, flexible, and agile when things move fast and pivot often
  • Excited to wear multiple hats across marketing, not just social, and comfortable working both independently and collaboratively
  • A charismatic extrovert at your core — thrives in front of a camera, brings energy to any conversation, and isn’t afraid to approach strangers
LARQ logo

LARQ

4.8 Glassdoor

We are LARQ. LARQ is driven by a single purpose - to simplify access to healthy, sustainable hydration, anytime and anywhere. Our award-winning hydration products improve water quality, taste, and overall convenience so that reaching for a single-use plastic bottle is never the better option.You are what you drink. So drink brilliantly.

Founded in 2017
USA
61 employees (12 in marketing)
100% recommend to a friend

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

See all LARQ salaries

Funding

Total Funding
$10.7M
Last Raise
$10.7M
Series A, 6 years ago

Funding History

  • Sep 2020
    Series A • $10.7M
  • Jun 2019
    Series A

Recent Ads

Traffic Signals

Monthly Visitors
317.9K
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
47.8%
Direct
40.8%
Referral
4.3%
Social
6.1%
Paid
0.9%

Headcount Trend

Current headcount: ~60

Recent News

LARQ logo

Social Media Content Specialist

LARQ · San Mateo, CA · On-site