Social Media Content Specialist

Sunnyvale, CA (On-site)

$80K/yr – $120K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end social media program for Wanderboat across major platforms, from ideation and production to publishing, optimization, and engagement.

Manage day-to-day operations of official channels (TikTok, Instagram, YouTube Shorts, LinkedIn, X).
Create social-first content and build reusable assets to scale production.
Track performance, derive learnings, and iterate on topics, hooks, and formats.

Job Description

Responsibilities

Operate Official Social Channels: Manage the day-to-day operation of Wanderboat’s official social media accounts across TikTok, Instagram, YouTube Shorts, LinkedIn, and X.
Maintain a consistent posting rhythm, manage publishing schedules, and keep content calendars organized.
Adapt content execution based on each platform’s format, audience behavior, and distribution logic.
Create Social-First Content: Write and package social content around dining, local discovery, travel, city exploration, lifestyle experiences, and AI-powered discovery.
Participate in the full content workflow, including ideation, scripting, captions, hooks, thumbnails, editing, publishing, and iteration.
Repurpose product updates, user stories, local insights, and longer-form materials into short-form social assets tailored to each platform.
Ensure content is clear, engaging, platform-native, and aligned with Wanderboat’s brand voice.
Build Reusable Content Assets: Create and maintain reusable content assets, including short videos, image posts, carousels, captions, hooks, templates, and recurring content series.
Support the development of consistent content formats that can be tested, repeated, and scaled.
Help build Wanderboat’s social content library and improve internal content production efficiency.

Requirements

2+ years of experience in social media operations, content creation, content marketing, or official account management.
Hands-on experience operating business-owned social media channels, such as TikTok, Instagram, LinkedIn, YouTube Shorts, X, or similar platforms.
Strong understanding of platform-specific content formats, audience behavior, social trends, and content distribution mechanisms.
Strong copywriting, content planning, and visual storytelling skills.
Ability to produce high-quality social-first content efficiently and consistently.
Ability to repurpose product updates, user stories, local insights, and long-form materials into short-form social media assets.
Data-driven mindset, with the ability to translate performance insights into content improvements.
Organized and detail-oriented, with the ability to maintain content calendars, asset libraries, publishing records, and performance insights.
Comfortable working as a hands-on individual contributor in a fast-paced startup environment.
Interest in dining, local discovery, travel, lifestyle, AI products, or consumer apps.

Preferred

Experience creating content for consumer-facing products, lifestyle brands, travel, local discovery, or community-driven platforms.
Basic video editing and light design skills using tools such as CapCut, Premiere, Final Cut, Canva, Adobe Creative Suite, or Figma.
Familiarity with social media scheduling, analytics, or content management tools such as Later, Buffer, Hootsuite, Sprout Social, or similar platforms is a plus.
Understanding of social discoverability, including TikTok search behavior, YouTube search behavior, hashtags, keywords, captions, and SEO-informed content structure.
Experience working with UGC, creators, or community-driven content is a plus.