Responsibilities - Own every organic channel for the auction business: Instagram, Threads, X, TikTok, Facebook, LinkedIn, YouTube - Reddit and old-school auto forums (Audi-World, Bimmerforums, and similar) - The C&B Community - Top-of-funnel promotional emails (events, offers, content drops). - Day to day: - Plan and publish the organic social content calendar across every channel above - Build, shoot, edit, and post video and static creative yourself - Monitor engagement and community sentiment, and jump into threads where it matters - Promote live auctions organically to drive bidders, watchers, and comments alongside submissions - Draft top-of-funnel promotional emails - The bigger picture, first 6-12 months: - Be the community voice in helping guide the strategy for each channel, including framing the distinct voices, distinct purposes that we use for each platform - Discover how social can help prevent funnel drop-offs between discovery, submission, and auction going live and close those gaps - Set channel-level KPIs and hit them - We\'ll know it\'s working through engagement, follower count, auction participation and marketplace growth. Requirements - You already live in car culture. If you haven\'t worked in automotive social before, we need to see you\'re deep in car Reddit, car TikTok, or forums on your own time. We want you to speak the language already. - 2-4 years creating and publishing social content, ideally somewhere that lives and dies by engagement - Deep understanding of social metrics, analytics, and how they tie back to business performance - You\'re comfortable and familiar with native social video — phone-shot, scrappy, built for the feed. You can also build your own static creative. No handoffs. - Experience running email and social together to boost engagement Nice to Have - Professional video production background - Automotive industry experience - Sprout Social experience or similar - A background in social listening