Responsibilities

• Manage and publish engaging content across LinkedIn, Instagram, Facebook, X, Reddit, and future social platforms.
• Develop and maintain a strategic, multi-platform content calendar aligned with marketing initiatives and product launches.
• Write compelling, platform-specific copy that reflects Carbitex's brand voice and technical credibility.
• Design and produce on-brand graphic assets for social posts, carousels, and campaign content using brand guidelines and design tools such as Canva, Adobe Illustrator, and Figma.
• Build, launch, and manage the company’s influencer and creator partnership program.
• Engage with online communities through comments, direct messages, and proactive audience interaction.
• Monitor social media trends and recommend opportunities for increased engagement and brand visibility.
• Track key performance metrics and prepare regular analytics reports with actionable insights.
• Collaborate with the VP of Marketing and company leadership to ensure technical accuracy of content prior to publication.
• Coordinate social media efforts with partner brands and support co-marketing initiatives.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and experience.
• Experience: Two to three years of experience managing social media accounts for a company, agency, or organization.
• Knowledge, Skills, and Abilities: Excellent written communication and copywriting skills; Ability to translate technical concepts into engaging, easy-to-understand content; Strong organizational and project management skills; Creative thinking with attention to detail and brand consistency; Self-motivation and the ability to work independently in a remote environment; Collaborative approach and willingness to incorporate technical feedback; Ability to prioritize multiple projects while meeting deadlines.
• Technical Skills: Social media management platforms: HubSpot, Later, Sprout Social, or similar; Graphic design software: Canva, Adobe Illustrator, Figma; Video editing software: CapCut or similar; Microsoft 365; Social media analytics and reporting tools.

Preferred

• Coursework or demonstrated interest in science communication, biomechanics, sports performance, or related fields.
• Experience supporting B2B organizations, ingredient branding, sports or performance products, or other technical consumer goods.
• Experience developing influencer or creator partnership programs.