Social Media and Content Specialist

Louisville, KY (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy and creator-led content for a national automotive brand, owning multi-channel delivery and on-camera presence.

  • Own organic social strategy, content calendar, and brand voice across platforms
  • Must-have: 2+ years of brand social media management
  • Standout: On-camera personality and field/video storytelling across channels

Job Description

Responsibilities

  • Develop and execute organic social media strategy aligned with business goals
  • Collaborate on paid social campaigns, contributing creative direction and performance insights
  • Own and maintain a multi-month content calendar aligned with broader marketing initiatives
  • Identify emerging platform trends and opportunities
  • Generate creative content ideas aligned with brand voice and growth objectives
  • Capture video and photography (in-office, field shoots, retail environments, etc.)
  • Edit short-form vertical video optimized for each platform
  • Serve as the on-camera personality and brand spokesperson across social channels
  • Experiment, test, and refine creative approaches to maximize engagement
  • Manage and grow priority company accounts across Facebook, Instagram, TikTok, LinkedIn, X, Threads, Reddit, and emerging platforms

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or equivalent professional experience
  • 2+ years of experience managing social media for a brand or company
  • Proven experience creating high-performing short-form video content
  • Strong understanding of platform-specific best practices
  • Comfortable and confident appearing on camera regularly
  • Strong short-form video instincts (you know how to hook viewers in the first 3 seconds)
  • Proficiency in short-form video editing tools (CapCut, Instagram Edits, or similar)
  • Familiarity with paid social media advertising platforms (Meta, TikTok, etc.)
  • Strategic thinker who balances creativity with performance metrics
  • Self-starter with strong organizational skills

Preferred

  • Experience serving as an on-camera brand personality or spokesperson
  • Demonstrated success growing social channels for a consumer-facing brand
  • Advanced video editing skills
  • Familiarity with AI-assisted content creation tools
  • Experience collaborating with performance marketing teams and interpreting campaign data
  • Ability to build and manage long-term content strategies tied to broader brand initiatives
  • Experience working with consumer brands and/or coordinating with external agencies

Benefits

  • Competitive salary commensurate with experience
  • Opportunity for quarterly performance-based bonuses
  • Comprehensive health, dental, and vision insurance plans
  • Company-sponsored 401(k) retirement plan with employer match
  • Paid vacation and holidays
  • Opportunities for professional development and career advancement
  • A supportive and inclusive work culture that values creativity, innovation, and collaboration
Car Keys Express logo

Car Keys Express

Car Keys Express (DBA Car Care Express, parent company iKeyless LLC) is a global leader in discount, automotive key replacement for businesses and consumers. We invented the world's first Universal Car Remote and Universal Car Keys, and we're the only company to manufacture a full line of aftermarket versions of modern car keys, like remote keys and smart keys. We offer a complete line of retail-friendly solutions to allow retailers to build a key replacement program or enhance an existing program. Founded in 2002, Car Keys Express is continually recognized for excellence in the industry, winning Inc. Magazine’s, “Inc. 5000” in 2016, 2017, 2018, 2019 and 2020, AAPEX "Best New Product" Award in 2015 and 2019, Ernst and Young Entrepreneur of the Year® in 2017, and EnterpriseCorp’s FAST Innovation Award Winner in 2017, among others.Our visionOur vision is to be the world’s most successful and important key replacement company. We picture a world where replacing car keys is affordable and convenient for anyone, anywhere.Our missionWe’re driven to provide the most comprehensive, affordable, and high-quality automotive key replacement and mobile reconditioning solutions in the world. We’re committed to the highest quality customer service, delivered with a sense of warmth, friendliness, individual pride, and company spirit.We measure ourselves by our client’s satisfaction. We seek a diverse group of employees and work to bring them inspiration and the benefits of innovation. We promote and display the highest ethical standards with our clients and our fellow employees. We operate our vehicles with the highest regard to the safety of our fellow neighbors in the communities where we live and serve. We preserve and promote positive contributions to our communities through supporting charitable work locally and globally.View open positions: CarKeysExpress.com/careers

Founded in 2002
Louisville, Kentucky, USA
201 employees (4 in marketing)

Traffic Signals

Monthly Visitors
203.5K
Monthly Google Ads Budget
$34.4K
Traffic Source Mix
Search
57.4%
Direct
34.9%
Referral
4.4%
Social
1.4%
Paid
1.8%

Headcount Trend

Current headcount: ~204

Marketing Team

Marketing Team Size
4 (2% of company)

Recent News