Responsibilities

• Social Media Strategy & Execution: - Develop and execute an ongoing social media strategy primarily across LinkedIn and X , as well as other relevant industry channels. - Develop, maintain, and manage a monthly social media content calendar. - Create and publish approximately 3–4 high-quality LinkedIn posts and 3–5 additional social posts per week across designated channels. - Develop approximately 6–8 pieces of founder/executive content based on leadership perspectives, existing materials, industry developments, and company priorities. - Translate complex technical information into clear, credible, and engaging social content for customers, partners, industry influencers, and prospective employees. - Develop thought-leadership content around topics such as AI infrastructure, networking, data centers, scalability, performance, hyperscale computing, and emerging technology trends . - Identify strategies and content opportunities designed to increase awareness and engagement among hyperscalers and other priority enterprise technology audiences . - Maintain an ongoing social publishing schedule and ensure content is delivered consistently and on time.
• Content Development & Repurposing: - Independently identify opportunities to turn existing company content into meaningful social media assets. - Repurpose videos, webinars, presentations, blogs, technical materials, customer stories, and other existing content into multiple social posts and formats. - Review longer-form video and other multimedia content to identify strong moments, themes, quotes, and insights that can be repurposed for social channels. - Highlight company news, product developments, customer use cases, partnerships, events, industry trends, and other relevant business developments. - Create approximately 1–2 visual assets as needed and/or coordinate with design resources to support social content. - Ensure social posts are supported by appropriate graphics, video, or other visual assets. - Work collaboratively with executives, technical leaders, sales, and marketing teams to uncover relevant stories and content opportunities.
• Community & Industry Engagement: - Monitor relevant social channels for conversations involving AI infrastructure, networking, data centers, hyperscalers, customers, partners, analysts, and competitors. - Identify relevant third-party content and industry conversations where the company or its executives can add a meaningful perspective. - Recommend posts and conversations where company executives should comment, engage, or contribute thought leadership. - Monitor and respond appropriately to relevant comments, mentions, and messages. - Help build the company's credibility and visibility within targeted technology communities through consistent, thoughtful engagement. - Stay current on emerging trends, companies, analysts, influencers, and conversations within the AI infrastructure and networking ecosystem.
• Performance & Optimization: - Track social media performance, including impressions, engagement, follower growth, clicks, reach, and top-performing content. - Provide regular performance reporting and insights, including a concise monthly summary with recommendations for improving content and engagement. - Use performance data to continually refine topics, formats, posting cadence, and audience engagement strategies. - Identify opportunities to test new approaches and improve the effectiveness of social content.
• Marketing Project Management: - Manage and maintain content planning spreadsheets, calendars, schedules, and project trackers. - Coordinate marketing projects across content, web, graphics, video, and other digital assets , ensuring deliverables remain on schedule. - Track project status, dependencies, approvals, deadlines, and outstanding action items. - Proactively follow up with stakeholders and contributors to keep projects moving. - Identify opportunities to use AI and automation to improve project tracking, scheduling, content workflows, and communications. - Help create greater visibility and accountability across active marketing initiatives.

Requirements

• 5+ years of experience in social media, content marketing, digital marketing, communications, or a related field , ideally within B2B technology .
• Strong preference for experience within networking, AI, cloud infrastructure, data centers, semiconductors, enterprise technology, or related technical markets .
• Demonstrated experience managing B2B social media programs, particularly on LinkedIn and X .
• Strong understanding of the technology ecosystem and the ability to quickly comprehend complex technical topics.
• Ability to independently turn technical and business information into clear, engaging social content.
• Demonstrated experience repurposing existing content, particularly video and long-form content , into effective social posts and assets.
• Strong understanding of social media best practices, audience engagement, and thought-leadership strategies.
• Experience identifying relevant third-party content and industry conversations for brand and executive engagement.
• Understanding of hyperscalers and enterprise technology audiences and how to develop content strategies that reach and engage them.
• Experience supporting executive or founder thought leadership.

Preferred

• 5+ years of experience in social media, content marketing, digital marketing, communications, or a related field , ideally within B2B technology .
• Strong preference for experience within networking, AI, cloud infrastructure, data centers, semiconductors, enterprise technology, or related technical markets .
• Demonstrated experience managing B2B social media programs, particularly on LinkedIn and X .
• Strong understanding of the technology ecosystem and the ability to quickly comprehend complex technical topics.
• Ability to independently turn technical and business information into clear, engaging social content.
• Demonstrated experience repurposing existing content, particularly video and long-form content , into effective social posts and assets.
• Strong understanding of social media best practices, audience engagement, and thought-leadership strategies.
• Experience identifying relevant third-party content and industry conversations for brand and executive engagement.
• Understanding of hyperscalers and enterprise technology audiences and how to develop content strategies that reach and engage them.
• Experience supporting executive or founder thought leadership.