The Concept Agency | South Florida (Hybrid)

We're a boutique growth marketing agency focusing on DTC brands across beauty, wellness, skincare, fragrance, jewelry, and lifestyle. 

Our clients are founders building real brands — and increasingly, those founders are the brand. They need someone who can walk into their space, set up a phone and a light, and pull authentic content out of them. That's this role.

You'll own social media and content creation for a roster of DTC clients. That means everything from coming up with the monthly content plan, to showing up at a founder's office in Miami to film a Reel, to editing it that night, to posting it the next morning. Concept → film → edit → publish. You own the full loop.

This is a hands-on role for someone who lights up at the idea of being on set one day and behind the laptop the next.

• Own social media strategy and content calendars for DTC clients
• Build monthly content plans grounded in trends, platform shifts, and what's actually working
• Travel to client locations across South Florida (and occasionally elsewhere in the U.S., a few times a year) to film founders, products, and behind-the-scenes
• Direct founders on camera — make them comfortable, pull out the good takes, keep the shoot moving
• Edit Reels, TikToks, and short-form video that actually performs
• Write captions that sound like the brand, not like a template
• Manage publishing, community engagement, and DMs
• Track what's working and adjust



Must-haves

• 2–4 years creating social media content for brands (in-house, agency, or strong freelance)
• A reel or portfolio of short-form video you've shot AND edited yourself
• Real comfort directing founders on camera — you can walk into a room, set up, and make people relax
• Fluent in TikTok, Instagram Reels, and the trends that actually convert (not just go viral)
• Strong editing chops — CapCut, Premiere, or equivalent
• Based in South Florida and able to travel locally for shoots
• A driver's license and reliable transportation
• You write good captions

Nice-to-haves

• Experience with beauty, wellness, jewelry, or fragrance brands
• Comfortable using AI tools (Claude, ChatGPT, Canva AI, Runway) in your workflow
• Photography skills
• A point of view on social — you don't just chase trends, you have taste

Not the right fit if

• You can shoot but not edit, or edit but not shoot
• You're uncomfortable working solo on a client site
• You need a creative director telling you what to make
• You think social media is just "posting"

• $60k base
• Hybrid — Boca Raton office, plus client site visits across South Florida
• Travel a few times a year to client locations elsewhere in the U.S.
• Equipment provided (phone, lighting, mic) — you bring the eye
• 3 weeks vacation + flex days
• Direct mentorship from the founder
• Real ownership of accounts and outcomes from week one