Responsibilities

• Own the channel strategy and content calendar across Instagram, TikTok, YouTube Shorts, X, Reddit, and Discord
• Set the creative direction for how Pure looks and sounds on social, and hold that bar on everything we publish
• Run a steady testing program across hooks, formats, and series. Kill what does not work, double down on what does, and show the numbers behind each call
• Build the measurement that connects views to signups and first orders, not follower counts. You will have PostHog and a growth lead who lives in it
• Produce content directly when it is the fastest path: script, shoot, and edit in CapCut, Premiere, Figma, or whatever you work fastest in
• Build and run a bench of coin and precious-metals creators for sponsorships, UGC, and clipping, with FTC disclosure done correctly every time
• Show up daily in the coin and stacking communities on Reddit and Discord as a disclosed Pure team member: answer questions, share what we are seeing, never post under a handle that hides who you are
• Spot moments early, like a US Mint release or a sellout on the marketplace, and get content out the same day
• Work inside our compliance rails. We never give investment advice, never predict prices, and never manufacture urgency. Every fact we post has to be right, because trust is the product
• Help on creator partnerships: scout coin and precious-metals creators worth working with, feed them the content and moments that make a sponsorship land, and make sure every placement carries clear FTC disclosure

Requirements

• 3+ years running social for a brand, with at least one account you took from a small audience to a much larger one. Bring the before and after numbers
• You have owned the strategy, beyond the posting itself: platform mix, format bets, a testing cadence, and the calls on what to stop
• You read your own dashboard and change course because of it, and you can point to a time you argued against the obvious move and were right
• You ship without waiting. You would rather post the test today and learn than polish for a week
• You are careful with facts. A wrong number or a sloppy claim bothers you more than a post that flops
• You can edit and design well enough to make things yourself when speed matters, and you know when to hand it to a creator instead
• Comfortable in a small, in-person team where the playbook does not exist yet and you are the one writing it

Preferred

• Comfortable on camera. Our formats can be faceless or fronted, and being able to front some of them is a plus
• Fintech, collectibles, marketplace, or luxury resale experience
• You collect coins, stack silver, or have ever argued about a grade. We will teach you the hobby if you are curious; we cannot teach you to care about getting it right. Not required but extremely valuable

Benefits

• Health insurance: medical, dental, and vision
• Retirement: 401(k) with employer match
• Extras & perks: Daily lunches, Wellness stipend