Responsibilities

• Own TikTok, Instagram Reels and YouTube Shorts end to end — strategy, content calendar, publishing, community and analytics
• Own creative direction — define how pump.fun looks, sounds and feels on social, and hold the bar on everything we publish
• Make the content — script, shoot, edit and design, shipping daily in CapCut, Premiere, After Effects, Figma or equivalent
• Run a systematic, high-velocity testing program across hooks, formats and series — kill what doesn't work, scale what does, fast
• Build the measurement that connects views to installs, activation and trading volume, not just followers
• Build brand formats that work faceless or on camera — and step in front of the camera when it's the right call
• Spot trends early, run a creator, UGC and clipping bench, and turn crypto culture moments into content within hours
• Partner closely with Legal to make sure all content fits our compliance framework — non-negotiable given the regulatory environment we operate in

Requirements

• A proven track record scaling a page from 0 to 1 — you built its first real audience
• A proven track record scaling a page from 1 to 100 — you took an established account to a much larger audience and kept engagement healthy
• Ownership of creative direction — a brand look, a recurring series or campaigns where the calls were yours
• Hands-on editing and graphic design skills, with a reel of work you cut and designed yourself
• Experience growing social for a consumer mobile app, where the goal was downloads and active users — fintech or crypto experience is a strong plus
• Experience scaling brand pages, faceless or on camera, not just a personal account
• A scrappy, high-energy operator mindset — you thrive in a fast-paced, resource-lean environment where you're building the playbook as you go

Benefits

• benefits: best-in-market benefits package
• Relocation support: available for candidates moving to New York