Social Media Content Intern at Blue Diamond Growers | Sacramento, CA

Social Media Content Intern

Sacramento, CA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

Job Summary

Own the hands-on social content creation and optimization workflow for Blue Diamond Almonds across TikTok, IG, and Facebook, turning brand stories into engaging, platform-tailored posts and analyzing outcomes to sharpen future content.

Content Production: concept, shoot, edit, and publish videos and visuals with iPhone/digital cameras across key platforms.
Performance & Insights: monitor metrics and audience feedback to inform creative tweaks and strategy.
Platform Adaptation: apply best practices per platform and stay ahead on trends, competitor moves, and farm-branded storytelling.

Job Description

Responsibilities

Help concept, shoot, and produce social media content using iPhones and/ digital cameras for Blue Diamond Almonds and Almond Breeze across TikTok, Instagram, and Facebook, including videos, static posts, carousels, and Stories
Publish and schedule content across TikTok, Instagram, and Facebook
Work with content creators and agency partners to execute on the brand's social media
Tell compelling brand stories that resonate with our consumers
Experiment with trending formats, platform features, and viral content techniques
Tailor content approach based on platform-specific best practices and audience behaviors
Analyze performance metrics and post comments for qualitative insights into what resonates with consumers
Monitor competitor activity and industry trends in the food and beverage space to identify what other brands are doing
Provide data-driven recommendations to improve content strategy and increase engagement
Support the brand team and collaborate with our Sacramento-based colleagues to ensure brand consistency across all content

Stay current on social media trends and food and beverage developments

Requirements

A college sophomore, junior, or senior currently pursuing a degree in Marketing, Communications, Business, or related field
Must be available for program duration, or a minimum of 10 weeks (June – September)
Demonstrated understanding of social media platforms and content creation
Portfolio of personal or professional social media work (even class projects count!)

Preferred

Creative storytelling ability with an eye for visual content and brand heritage
Strong understanding of Instagram best practices (Reels, Stories, IGTV, post optimization)
Knowledge of multi-platform social media strategies (TikTok, Facebook, X, LinkedIn)
Analytical mindset with ability to interpret social media metrics
Self-motivated and able to work independently in a remote environment
Passion for agriculture and food & beverage brands
Appreciation for authentic brand stories and farmer narratives

Blue Diamond Growers

Blue Diamond Growers is on a global mission to share the benefits of almonds with the world. Blue Diamond Growers is the world's largest almond processing and marketing company. We are the world’s leading almond brand, and we’re focused on building markets and creating new products to deliver the benefits of almonds to the world. Made up of more than 3,000 growers, we’re cooperatively owned by half of the state's almond growers who produce over 80 percent of the world almond supply. The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. We keep that market-leading position by remaining strategically ahead of the curve, with continual innovations in our award-winning processing plants and information technology systems that have grown by leaps and bounds to support global growth.Our biggest point of differentiation, though, is our people. Through cooperation and teamwork, we, the Almond People as we’re affectionately known, deliver the best-tasting, highest-value almonds and almond products in the world.This is an exciting time at Blue Diamond where every team member can showcase their talents and contribute in new and innovative ways to drive accomplishments. The opportunity is here for each of us to step up, take our futures in hand and find new ways to achieve at Blue Diamond. We’re building on our strengths, learning as we go, trusting one another and realizing unprecedented levels of success.Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

Founded in 1910

Sacramento, California, USA

1.1K employees (46 in marketing)

www.bluediamond.com