Responsibilities

• Visit active job sites daily to film and photograph construction progress
• Develop and execute content concepts and ideas — before-and-after reveals, build process breakdowns, team spotlights, client testimonials, educational content about coastal/flood-zone pool construction
• Shoot and edit short-form video (Reels, TikTok, YouTube Shorts) and photo content using tools like Adobe Premiere Pro, Final Cut Pro, or CapCut
• Appear on camera as needed — narrating site walkthroughs, interviewing clients for testimonials, introducing team members, and hosting quick build-update videos
• Design supporting graphics and visual assets (thumbnails, captions, simple promo graphics) using tools like Canva or Adobe Photoshop/Illustrator
• Post multiple times per day across Instagram, Facebook, TikTok, YouTube, and Google Business Profile, using scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite) to plan and manage publishing
• Engage with followers and build community — responding to comments/DMs and fostering relationships with our audience
• Track content performance (engagement, reach, follower growth) using platform analytics and Google Analytics, and adjust strategy based on what's working
• Support other marketing initiatives as capacity allows (review requests, award submissions, basic SEO/keyword research for captions and posts, occasional written content)
• Bonus responsibility as skills allow: support paid social campaigns (Facebook/Instagram Ads)

Requirements

• A portfolio or content reel is required to apply — show us content you've created (personal brand, past employer, freelance, doesn't need to be construction-related)
• Strong skills in phone/camera video shooting and video editing (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)
• A self-starter who can generate content ideas independently, not just execute a calendar handed to you
• Comfortable driving to multiple job sites daily and being outdoors on active construction sites (basic safety awareness; PPE provided)
• Comfortable being on camera — narrating build updates, interviewing team members/clients, and occasionally being the face of a post, not just filming from behind the lens
• Solid written communication skills for captions and posts that match our brand voice
• Valid driver's license and reliable transportation
• Nice to have: experience with Adobe Photoshop/Illustrator, social scheduling tools (Hootsuite/Buffer), basic SEO/keyword research, Google Analytics, or Facebook Ads
• Bonus: interest in construction, home improvement, or before/after transformation content

Preferred

• experience with Adobe Photoshop/Illustrator
• social scheduling tools (Hootsuite/Buffer)
• basic SEO/keyword research
• Google Analytics
• Facebook Ads
• interest in construction, home improvement, or before/after transformation content

Benefits

• 401(k) matching
• Flexible schedule
• Health insurance