Responsibilities

• Develop, produce, and curate engaging multimedia content including images, videos, graphics, and written posts tailored for various social media channels such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Collaborate with marketing teams to plan content calendars aligned with campaign goals and seasonal themes
• Utilize social listening tools to monitor brand mentions, industry trends, and audience feedback to inform content strategies
• Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility and engagement
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting across platforms
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign performance and refine strategies
• Engage with followers by responding to comments, messages, and reviews to foster community relationships
• Design eye-catching graphics using Adobe Photoshop, Illustrator, or Adobe Creative Suite to enhance visual storytelling
• Implement Facebook Advertising campaigns to boost reach and target specific audiences effectively
• Maintain brand consistency across all digital assets while supporting public relations efforts through proactive relationship management

Requirements

• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
• Strong understanding of social media management tools including Hootsuite and Buffer
• Knowledge of SEO best practices along with keyword research techniques to enhance content discoverability
• Experience with social listening platforms to monitor brand reputation and industry trends
• Skilled in video editing for producing engaging multimedia content that resonates with audiences
• Familiarity with Facebook Advertising and digital marketing strategies for targeted campaigns
• Excellent proofreading skills to ensure clarity, accuracy, and brand voice consistency in all communications
• Ability to analyze data from Google Analytics and web analytics tools to assess campaign effectiveness
• Strong relationship management skills for engaging with online communities, influencers, media outlets, and stakeholders

Preferred

• Knowledge of e-commerce platforms can be a plus for integrating social media efforts with online sales initiatives

Benefits

• 401(k)
• Flexible schedule