Responsibilities

• Develop and execute creative concepts for our social channels to support product launches, seasonal campaigns, and normal daily content needs.
• Assist in planning, organizing, and supporting content shoots, including helping set up studio spaces, coordinating props and products, and providing on-set support for Meta/Youtube/TikTok Ads
• Organize and maintain content libraries, ensuring assets from shoots are saved, labeled, and shared with the team
• Draft captions and schedule posts to support daily content publishing
• Research and share regular trend reports to inspire new creative concepts
• Ideate, film, and appear in TikTok content, including product demos, trending sounds, and storytelling videos
• Work closely with the creative, marketing, and social teams to ensure content deadlines are met
• Support post-production, including editing and resizing video and photo assets for multiple platforms

Requirements

• Previous experience creating content as part of an in-house social media or creative team
• A keen eye for aesthetics and the ability to create content that aligns with Truly’s style and voice
• Proficiency with design and editing software (Adobe Creative Suite, Final Cut, Canva, etc.)
• Strong understanding of social media platforms, especially Instagram and TikTok
• Willingness to be on camera and create video content featuring yourself when needed
• Exceptional organizational skills and the ability to manage multiple projects and deadlines simultaneously
• A collaborative mindset and comfort working closely with cross-functional teams
• Flexibility to react to current social media trends and adapt content accordingly
• Must be available to work in our creative studio in Los Angeles at least 3 days per week. Light travel may be required

Preferred

• Experience planning or producing social-first video content (especially TikTok/Reels)
• Experience with still photography
• Passion for beauty, skincare, and content trends