Responsibilities

• Communicate and coordinate with faculty, staff, and students from each school.
• Develop a strategy for each Instagram account tailored to the school's audience and objectives.
• Maintain a content calendar for each Instagram account ensuring a consistent flow of timely and evergreen content.
• Create and curate social media content, inclusive of posts, reels, stories, and highlights, that engages the target audience, including students, alumni, faculty, staff, and potential patients.
• Monitor and respond to messages, comments, and inquiries, ensuring appropriate follow up when needed.
• Develop new contacts and engage with existing contacts (students and staff) for continued content and knowledge of what's happening on campus.
• Engage with students and alumni, liking, commenting, and reposting as necessary and appropriate.
• Monitor social media trends and identify opportunities to increase our reach, followers, and influence.
• Use social media analytics tools to track and measure the success of social media campaigns, and report findings to the marketing team.
• Create videos for Instagram and websites.

Requirements

• Demonstrated ability to create engaging social media and digital content through professional, academic, freelance, or personal experience.
• Demonstrated photography, videography, and video editing skills required.
• Creative. You have a great visual eye and photography skills. You keep an eye on trends and opportunities for all kinds of content – fun, smart, informative, trendy, etc.
• Technical & Analytical Skills. You have excellent video production/editing skills. You are comfortable with/willing to learn social posting management and analytics tools like Sprout Social. You look at the analytics for what is doing well, or not, to find the posts that do better and tailor strategy accordingly. You keep an eye on engagement and growth.
• Self-starter. You're comfortable going up to students and introducing yourself to get content. You're eager to build a network of contacts among students, faculty, and staff.
• Good communicator. You're adept at reaching out to schools and keep in contact with them to determine what is going on and when you should be on campus to get material.
• Organized. You can develop a calendar of timely content with a bank of evergreen content, thinking ahead to slower times, and flexible during busier times, adjusting the calendar as needed. You're a good juggler who can jump between the different accounts, schools, and programs.
• Travel to campuses is required - Harlem, NY; Midtown Manhattan, NY; Brooklyn, NY.

Preferred

• Bachelor of Arts Preferred.