Responsibilities

• Develop and execute compelling social media content strategies tailored to various platforms such as Facebook, Instagram, and TikTok.
• Produce high-quality multimedia content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze media performance.
• Conduct social listening to gather insights on audience preferences, trending topics, and competitor activities to inform content creation.
• Collaborate with marketing teams to align content with overall branding goals and digital marketing campaigns.
• Monitor digital marketing performance using Google Analytics and web analytics tools to measure reach, engagement, and conversion metrics.
• Engage with followers through social media communication, respond to comments, messages, and foster community relationships while maintaining a positive brand image.