Drive social media content creation and brand voice adherence for a marketing team, focusing on short-form video, engagement, and event promotion.

• Will assist and maintain an appropriate tone in the teams writing, making sure it adheres to the company's style guide. Will check for errors in grammar, punctuation and style.
• Create content for social media platforms, including but not limited to Instagram, Facebook, TikTok and Pinterest.
• Conduct research to enhance the marketing content. This may also include identifying new trends, relevant topics, fact-checking and analyzing sources to generate information.
• Ensure that messages are supportive of and consistent with marketing strategies and brand voice.
• Participate in conceptual brainstorming with the marketing team to solve marketing problems, generate new ideas and improve creative quality.
• Recommend and assist with visits for media/PR guests and influencers to promote events throughout the year.
• Respond to guest questions and comments on social media to support positive engagement and customer service.
• Uncover compelling and appropriate user-generated content to share on our pages.
• Provide responses and solutions to guest feedback on Facebook, Google Reviews, Yelp and TripAdvisor.

• Work in conjunction with the events department to promote current and upcoming events.

Responsibilities

• Minimum of 1 year experience creating and managing social media for a brand, organization, or business.
• Experience creating and editing short-form video content (e.g., Reels, TikTok) using professional or mobile editing tools.
• Bachelor's degree in English, communications, marketing or a related field preferred, but not required.
• Have a strong background in customer service, marketing, or sales.
• Ability to work well in a fast-paced environment.
• Excellent inter-personal and communication skills.
• Must display good, unbiased judgement at all times.
• Strong organizational skills.
• Mountain bike industry experience or knowledge preferred.
• Must perform duties in an ever-changing environment.

• Mountain bike industry experience or knowledge preferred