Responsibilities

• Trend Spotting & Ideation: Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand’s audience.
• Content Creation: Collaborate with the creative, social, and marketing teams to produce thumb-stopping high-fidelity content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
• Social Strategy: Develop organic and paid social strategies, and lead content planning across social channels. This includes the developing monthly, tentpole and ad-hoc content briefs.
• Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
• Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
• On-Camera Hosting: Be comfortable stepping in front of the camera as a brand personality. You’ll be the face of certain videos, delivering trend-based or style-led content with confidence and charm.
• Community Engagement: Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand’s personality and values.
• Innovative Thinking: You speak the language of the internet. You know how to remix a trend in a way that’s authentic to the brand, and can bring fresh ideas that stand out in a crowded feed.

Requirements

• 5+ years in a creator, influencer, or brand content role (in-house or agency)
• A portfolio or active feed showcasing short-form, trend-driven video work (especially in fashion, beauty, or lifestyle)
• Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram
• Experience publishing content flawlessly and managing complex content calendars
• Ability to use insights and data to inform content planning, content mix and post timing
• Strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator)

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances