Social Media Content Creator

Oakland, CA (On-site)

$18/hr – $20/hrIntern/New GradPart time

Posted 1 day ago

Job Summary

Owns end-to-end social content creation for product-led and community-led narratives, turning raw moments into compelling social concepts and iterating on hooks and formats with AI-enabled workflow.

  • Owns content formats and production workflow
  • Drives AI-assisted iteration, audience insights, and distribution optimization

Job Description

Responsibilities

  • Film and edit product-led, community-led, founder-led, and behind-the-scenes content.
  • Develop repeatable content formats around beauty, makeup, skincare, luxury wellness, product craft, and customer stories.
  • Turn raw footage, founder ideas, product updates, customer conversations, and event moments into strong social concepts.
  • Help create hooks, captions, scripts, subtitles, and simple creative briefs.
  • Capture content at the office, in homes, prototype tests, community gatherings, founder workdays, and product moments.
  • Track performance and use audience insights to improve hooks, pacing, topics, formats, and distribution.

Requirements

  • You are early-career, in college, recently graduated, or building your own portfolio in social content.
  • You understand TikTok, Instagram Reels, internet pacing, hooks, subtitles, and native short-form formats.
  • You have good visual taste and a feel for what makes a moment beautiful, intimate, or worth watching.
  • You are interested in beauty, makeup, skincare, wellness, and/or premium consumer brands.
  • You are comfortable filming casually and making real moments feel polished without overproducing them.
  • You are organized and can manage footage, drafts, edits, revisions, and publishing support.
  • Must be enthusiastic about using AI and able to bring AI deep into the workflow for content production, creative iteration, customer research, personalization, and ops to move faster and smarter than teams many times our size.

Preferred

  • Experience filming or editing wellness, gym, hospitality, fashion, beauty, lifestyle, founder, or consumer product content.
  • A personal TikTok, Reels, or content portfolio.
  • A genuine interest in makeup, skincare, beauty products, and its related subcultures.

Benefits

  • Hourly rate
  • Commuter benefits (we'll pay your transit or parking fees)
  • Free lunch with the team
  • Office in uptown Oakland near 19th Street BART station
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Overlay

Get the information you need, when and where you need it most. Powered by AI object recognition, create your own database of objects and information to streamline your workflows.

Founded in 2024
Sydney, New South Wales, AUS
9 employees (3 in marketing)

Salaries

Posted range

$18/hr – $20/hr

Taken straight from the job posting.

See all Overlay salaries

Marketing Team

Marketing Team Size
2 (22% of company)
Median Tenure
0.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Seed, 2 years ago

Funding History

  • Jan 2024
    Seed

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
37.7%
Direct
57.7%

Headcount Trend

Current headcount: ~9
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Social Media Content Creator

Overlay · Oakland, CA · On-site