Responsibilities

• Create paid social ad creative, including copy, graphics, short-form video, and variations for testing.
• Build, launch, and manage paid campaigns on platforms such as Meta (Facebook/Instagram) and other relevant paid social channels.
• Write clear, non-stuffy ad copy that speaks to law-firm owners and supports the company’s positioning.
• Set up campaign structure, targeting, budgets, and tracking in coordination with the Director of Marketing.
• Monitor performance daily/weekly, optimize ads, pause underperformers, and scale what works.
• Report results in plain language (spend, results, cost per inquiry, creative insights).
• Maintain a steady pipeline of new creative so campaigns do not go stale.
• Collaborate with the Organic Social Media Strategist so paid and organic stay aligned in message and look.
• Follow brand standards so all paid social reflects a competent, human, Non-Stuffy voice.
• Stay current on platform changes, ad formats, and creative trends that improve paid social results.

Requirements

• 4+ years of hands-on experience creating and managing paid social advertising.
• Proven ability to write ad copy and produce visual creative (graphics and/or short video).
• Experience running campaigns in Meta Ads Manager (or similar platforms).
• Comfortable owning both creative production and campaign management.
• Strong attention to performance data and willingness to test and improve.
• Clear writing style that can sound professional without sounding stuffy.
• Experience marketing a service business or professional services is a plus.
• Organized, reliable, and able to manage multiple campaigns and deadlines.

Benefits

• Relaxed "Non-Stuffy" atmosphere and dress code
• Unlimited PTO after one year
• In house training programs
• Semi-Weekly paid meals for the whole office
• Free snacks and drinks for the office staff