Responsibilities

• Develop and execute a social media content calendar aligned with the company's marketing objectives and fishing seasons.
• Create captivating written, visual, and video content for platforms such as Instagram, Facebook, YouTube, TikTok, and relevant fishing-specific platforms.
• Collaborate with the marketing team to develop content ideas, campaigns, and promotions.
• Engage with the fishing community by responding to comments, messages, and inquiries in a timely and informative manner.
• Curate user generated content submitted by the community.
• Monitor social media trends, competitor activity, and angler feedback to inform content strategy.
• Track and analyze social media metrics to measure performance and identify opportunities for improvement.
• Assist in paid social media advertising campaigns.
• Stay up to date on the latest fishing trends, techniques, and industry news.

Requirements

• 1-3 years’ experience in social media content creation and managing social media for a brand or company entity (e-commerce brand preferably) is highly preferred.
• Strong understanding of various social media platforms and their target audiences.
• Passion for the outdoors and, ideally, knowledge about the fishing industry and gear.
• Proficiency in photo and video editing software (e.g., Adobe Photoshop, Premiere Pro).
• Self-starter with a proven track record contributing to a team that works in cross-team partnership in development of social/digital campaigns that drive results.
• The ability to juggle multiple projects at once and to shift priorities as the role calls for it.
• Must possess strong written and verbal communication skills.
• Must possess interpersonal and facilitation skills.
• Strong Microsoft Office and Windows based computer applications skills.
• Fishing or Outdoor Industry experience preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off