Social Media Content Creator & Influencer Marketing Coordinator

New York City, NY (On-site)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end social content and influencer program for a fashion brand, blending hands-on creation with creator management to drive owned content and campaign engagement across TikTok, Reels, and Stories.

  • Own weekly content calendar including product launches and trends.
  • Lead creator sourcing, briefs, and CRM to scale partnerships.
  • Track content performance and translate insights into next tests.

Job Description

Responsibilities

  • Concept, shoot, and edit native content for TikTok, Instagram Reels, Instagram Stories, Pinterest, and emerging platforms
  • Comfortable in front of the camera and ready to star in some of the content you create
  • Own a weekly content calendar including product launches, moments, trends, and always-on content
  • Capture behind-the-scenes, product-focused, styling, and lifestyle content in-house and on location
  • Edit vertical video in CapCut, Premiere, or equivalent — sound design, pacing, captions, effects
  • Stay ahead of platform trends, audio, and formats; translate what's working culturally into on-brand execution
  • Collaborate with the brand and creative team to ensure content is aesthetically consistent with the broader brand world
  • Manage the day-to-day of our influencer and gifting program via Shopmy
  • Source and vet creators across tiers; own creator relationships and communication
  • Coordinate product seeding and creator briefs

Requirements

  • 2–4 years of experience in social content creation, influencer marketing, or a hybrid role — ideally at a fashion brand or creator-led business
  • A portfolio of native short-form video content you’ve personally shot and edited (please share links or reel in your application)
  • Fluency in TikTok and Instagram — you know what's trending before it peaks, and you understand platform-native language, pacing, and format
  • Hands-on experience running an influencer or gifting program: outreach, briefs, contracts, tracking
  • Strong project management instincts — you can juggle 10+ creator relationships and a content calendar without dropping details
  • Excellent written communication (creators, agents, and internal partners all get different tones from you)

Preferred

  • Experience with influencer platforms (Grin, Aspire, CreatorIQ, Later Influence, Tribe Dynamics, ShopMy)
  • Familiarity with UGC casting and community management
  • Photography or on-set producing experience
  • Basic graphic design skills (Figma, Canva, or Adobe Suite)
  • Experience negotiating creator contracts and understanding of FTC disclosure requirements
  • Familiarity with performance measurement — tracking codes, UTM parameters, attribution basics

Benefits

  • Competitive salary in the range of $70-$75K plus performance bonus
  • Comprehensive health, dental, and vision benefits
  • 401(k) with company match
  • Generous PTO
  • Employee discount and gifting
  • A collaborative, ambitious team building one of the most beloved brands in the space
Lingua Franca logo

Lingua Franca

2.8 Glassdoor

Lingua Franca is an NYC-based luxury clothing and accessory brand, whose love of traditional craft, irreverent point of view, and commitment to sustainable and ethical production all inform its evolving line of hand-embroidered cashmere goods (all hand-stitched by women in NYC) and ethically sourced ready to wear. Meaning “common language,” Lingua Franca’s pieces are meant to spark conversation. Their well-known embroidery esthetic and playful use of familiar sayings have gained a loyal following since the brand’s inception in 2016.Interested in joining our team? Check out the Careers Page on our website for open positions!

Founded in 2016
New York, New York, USA
102 employees (18 in marketing)
44% recommend to a friend

Traffic Signals

Monthly Visitors
55.3K
Monthly Google Ads Budget
$7.7K
Traffic Source Mix
Search
31.3%
Direct
52.2%
Referral
6.8%
Social
8.1%
Paid
1.4%

Headcount Trend

Current headcount: ~102

Marketing Team

Marketing Team Size
12 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

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