Responsibilities

• Create various forms of social media content-text captions, videos, and images-suitable for the various social media platforms, Twitter, Facebook, Instagram, YouTube, etc.
• Publish posts according to the established social media content calendar.
• Collaborate with the shelter leadership team as well as city marketing team to ensure that every piece of content is relevant and helps FRAS maximize engagement, and reach with the ultimate goal of stimulating adoptions and enrollment in shelter programs.
• Ensure every piece of content you create aligns with FRAS core values and mission.
• Work closely with shelter leadership to story tell and create content around current priorities.
• Adhere to all FRAS organizational policies and procedures.
• Perform other duties as assigned.
• Attendance at work is an essential function of this position.

Requirements

• This position is subject to the City's Drug and Alcohol Free Workplace Program. This includes: pre-employment testing, post-accident testing, reasonable suspicion testing, return-to-duty testing, and follow-up testing.
• Must be able to communicate effectively both verbally and in writing with superiors, colleagues, and individuals inside and outside of FRAS, display tact and above average communication and customer service skills. Must be able to maintain confidentiality and must be able to convey a positive and professional image to the public and employees.
• High School Diploma or equivalent, associates or bachelor's degree preferred
• Valid driver's license with acceptable driving record for the past three years or state of current residency.
• Knowledge of social media trends, hashtags, best practices, and engagement strategy.
• Ability to work with creative tools like Adobe and/or Canva.
• Proven experience in creating engaging content on different social media platforms-Twitter, Facebook, Instagram, and YouTube.
• Ability to turn a concept into compelling content.
• Ability to incorporate FRAS mission and identity in digital content.
• Extensive knowledge of the popular social media platforms.