Responsibilities

• Develop and execute compelling social media content marketing campaigns tailored to beauty and skincare audiences, ensuring alignment with brand voice and aesthetic standards.
• Create high-quality visual content using media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite, CapCut, Final Cut Pro or similar software.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights from social media analytics to optimize content performance.
• Implement SEO strategies and keyword research to enhance content discoverability and improve organic reach.

Requirements

• Strong proficiency in video and graphic design software.
• Familiarity with SEO best practices, keyword research techniques, and digital marketing performance monitoring is required.
• Experience with video editing software for creating engaging multimedia content is a plus.
• Excellent written communication skills with a keen eye for proofreading and content writing accuracy.
• Ability to stay current on beauty trends, skincare innovations, and emerging social media platforms to keep content fresh and relevant.

Preferred

• Proven experience in social media content creation within the beauty or skincare industry is highly preferred.