Responsibilities

• Artistry: Execute high-quality makeup looks ranging from the "No-Makeup Makeup" look to more editorial, "stress-free" glow-ups. You must be skilled at application and demonstrating product payoff.
• Trend Execution: Identify trending audios, filters, and formats within minutes of them blowing up and translate them into the Sonela brand voice.
• Edutainment: Create "fun" first content, think skits, POV style, "Expectation vs. Reality," and relatable stress-management humor, that subtly weaves in our adaptogenic benefits.
• Weekly Brainstorms: Meet weekly with the social media team to brainstorm weekly concepts based on current platform data and competitor gaps.
• Performance Reporting: Analyze what’s working. You’ll look at the "hook" rates, watch time, and shares of your videos to report back on what our audience actually wants to see.
• Community Management: Manage the daily "vibe" in the comments. You’ll be the one sparking conversations, answering shade (with grace), and building a cult following.
• End-to-end ownership: Scripting, filming, lighting (must have a clean, high-end setup), and fast-paced editing.