Responsibilities

• Own the creative direction and content strategy across our social and digital channels, ensuring every piece of content supports the broader brand and business goals.
• Create content daily across Instagram, TikTok, YouTube Shorts, Facebook, and our websites—including short-form video, Reels, transformation stories, patient testimonials, educational content, physician features, staff spotlights, and behind-the-scenes content.
• Concept, shoot, direct, and edit photo and video content on-site, working directly with physicians, patients, executives, and staff to create natural, engaging on-camera moments.
• Turn one production into a content engine , strategically repurposing each shoot into multiple platform-specific assets without making the content feel repetitive.
• Develop scroll-stopping concepts, hooks, scripts, captions, and narratives that feel human, emotionally compelling, and authentic, not clinical or cliché.
• Build and manage the content calendar , balancing planned campaigns with timely trends, cultural moments, and opportunities to create relevant real-time content.
• Stay ahead of social trends and platform behavior , identifying new formats, sounds, storytelling techniques, and creative opportunities that can meaningfully grow the brand.
• Use performance data to make smarter creative decisions , analyzing retention, engagement, reach, and conversion to understand what is working, what isn’t, and how to continuously improve.
• Collaborate with physicians, leadership, marketing, and creative partners to develop campaigns and content that build brand awareness, strengthen credibility, and generate qualified patient demand.
• Help shape the brand’s visual identity and voice , establishing a consistent creative standard across everything we produce.

Requirements

• 3+ years of professional content creation experience , with a portfolio demonstrating measurable performance, engagement, audience growth, or other relevant results.
• Strong hands-on production and editing skills. You’re comfortable independently shooting and editing content using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or comparable platforms.
• Strong storytelling and creative skills. You understand how to develop content that is engaging, authentic, and aligned with a brand’s audience and objectives.
• Ability to produce content consistently and efficiently. You’re comfortable managing multiple projects, meeting deadlines, and maintaining a high standard of quality in a fast-paced environment.
• Strong on-camera direction and communication skills. You can effectively work with patients, staff, physicians, and other team members to create natural, engaging content while maintaining professionalism and appropriate boundaries.
• Healthcare or medical marketing experience is preferred but not required. Candidates must be able to quickly learn and follow applicable requirements related to HIPAA, patient privacy, photo/video releases, and other applicable healthcare and privacy regulations. Experience working with patient-facing content is a plus.

Preferred

• Experience growing a brand or social media account from the ground up, with measurable results.
• Experience creating content for aesthetics, medical aesthetics, cosmetic, plastic surgery, wellness, or other regulated industries .
• Experience coordinating with freelance editors, photographers, videographers, or other creative resources to expand production capacity.
• Experience collaborating in an on-site, team-based creative environment. Headquarters are in Bellevue, WA.