Responsibilities

• Publish daily posts across all station social media platforms
• Film and edit short-form video content for social platforms using an iPhone and mobile editing software
• Capture high-quality photos and video in the field for use across digital platforms
• Coordinate closely with the News Team to identify timely, engaging content
• Gather and organize videos, photos, and other assets for social posts
• Write compelling, audience-focused captions that drive engagement and clicks
• Monitor trends and adapt content to stay relevant and competitive
• Measure and analyze social performance metrics to evaluate success
• Follow and execute the station’s brand and marketing strategy
• Meet all deadlines and content expectations set by the Marketing Director

Requirements

• Understanding of major social media platforms (Facebook, Instagram, X, TikTok, YouTube, etc.)
• Basic knowledge of social media analytics and performance tracking
• Ability to independently film and edit social-first content using an iPhone and mobile editing tools (CapCut, Canva, Adobe Premiere Rush, etc.)
• Strong organizational skills and ability to manage multiple deadlines
• Team player who can collaborate effectively with newsroom staff
• Awareness of social media trends and digital storytelling techniques
• Ability to work in a fast-paced media environment