Responsibilities

• Support overall social media and campaign execution across all channels and locations.
• Build, fulfill, and publish content across Instagram, Facebook, LinkedIn, and TikTok on the cadence set by the content calendar and the Social Media Manager.
• Manage daily community engagement: comments, DMs, and reviews with a tone that matches Spinato’s voice.
• Develop TikTok content that aligns with current trends and Spinato’s brand voice, testing new formats as the platform evolves.
• Create and publish Instagram Stories, Reels, and other short-form content on a consistent weekly cadence.
• Flag community issues, trends, or escalations.
• Write engaging, on-brand captions for Instagram, Facebook, LinkedIn, and TikTok, incorporating relevant keywords and hashtags to support discoverability, with support from the Social Media Manager.
• Proofread all social content for accuracy, tone, and quality before it goes live.
• Capture organic photo and video content in-store and at events, turning everyday moments into scroll-stopping posts and reels.
• Oversee professional photography and videography for print ads, website, live media, billboards, training content and more.

Requirements

• 1–3 years of experience in social media, content creation, or digital marketing.
• Strong writing and proofreading skills with attention to detail.
• Experience with Instagram, Facebook, TikTok, and social scheduling tools.
• Basic graphic design skills (Canva, Adobe, etc.).
• Professional photo & video editing skills (Adobe, CapCut, etc.).
• Must own a personal, professional-grade camera for high-quality photo and video capture.
• Comfortable capturing content on mobile and editing in real time.
• Understanding of social trends, especially in food/hospitality.
• Highly organized with the ability to manage multiple projects.
• Physically able to work onsite events, including lifting up to 50 lbs.

Preferred

• Paid digital media experience
• Full graphic design skills in Adobe Creative Suite
• Podcast skills, and AV knowledge
• Experience in hospitality, restaurant, or multi-location brands.

Benefits

• Competitive pay
• Employee ownership through our ESOP
• [Medical, dental and vision insurance]
• [Paid time off and paid holidays]
• [401(k)/retirement benefits]
• [Employee dining discounts]
• [Flexible/hybrid work opportunities]
• Opportunities to attend community events, partnerships and activations
• Professional growth and development opportunities
• And, yes, plenty of pizza