Responsibilities

• Execute social media strategies for Social Kapture clients through guidance of competitive research, benchmarking and best practices designed to increase brand engagement
• Routinely update, maintain and monitor clients’ social media platforms including but not limited to Facebook, Instagram and TikTok
• Ideate, refine and coordinate production of social media content based on client needs
• Understand client identity and branding guidelines/brand books then translate it to social content that meets both client needs and company expectations
• Write clear, attractive copy with a distinctly branded voices for Social Kapture clients’ social posts on Facebook and Instagram in line with team and department best practices
• Utilize social media publishing tool daily for content planning, scheduling and user engagement
• Regularly contribute to focused development of content strategies
• Employ topnotch research skills to develop a deep understanding of the regions in which Social Kapture clients operate — i.e. become a “virtual local” and be able to source targeted relevant content
• Complete audits for, and make corrections as necessary to, newly onboarded clients
• Actively participate in team initiatives, department brainstorms & projects, company events, etc.