Responsibilities

• Assist in managing the social media presence for the Green Bay Packers’ official accounts, including TikTok, Instagram, X, Facebook, Snapchat, Threads, and YouTube.
• Collaborate within Digital & Social team to create eye-catching graphics, engaging video, and images that align with the team's brand and messaging.
• Contribute to brainstorming, content creation, planning, and scheduling across all social media platforms.
• Help devise and execute upon international marketing strategy, targeting any key markets identified by the organization.
• Develop and execute creative content strategies that drive fan engagement and loyalty across digital and social platforms.
• Assist with our Influencers strategy and implementation and other NFL initiatives.
• Stay on top of trends and suggest creative ideas for engaging followers.
• Provide support for event coverage (including Packers games) with the ability to quickly produce high-quality work.
• Utilize social media analytics tools to generate performance reports and evaluate the effectiveness of social media campaigns.
• Conduct ongoing competitive analysis of the social space.
• Assist with managing live streams of press conferences and other live events.
• Aid in executing paid social media campaigns.

Requirements

• Undergraduate degree (preferably in graphic design, journalism, or a communications field).
• A minimum of two years of experience with digital media, video production, or digital creative direction.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects (or related software).
• Strong understanding of editing short-form, social-first video content.
• Robust knowledge of social media platforms, trends, and best practices.
• Exhibit strong written and communication skills, tailored to the unique nuances of each social platform.
• Excellent project management and organizational skills.
• Ability to work in a fast-paced, collaborative environment.
• Availability to work extended hours, weekends, and holidays as needed, depending on game schedule and events.

Preferred

• Passion for sports, particularly the NFL, is a significant plus.
• Knowledge of the Green Bay Packers’ organization, the NFL, and football is a plus.

Benefits