Responsibilities

• Social Media Management & Community Engagement: Platform Ownership: Execute daily social media operations across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube etc.), ensuring a balance of medical authority and powerful storytelling
• Community & FAQ Management: Act as the voice of FAI in comments and Direct Messages (DMs). You are responsible for ensuring our social responses and FAQs are always up-to-date, medically accurate, and reflect current organizational protocols.
• Trend Monitoring: Stay at the forefront of social trends and platform updates, identifying creative ways to leverage them within the context of a healthcare brand.
• Monthly Planning: Partner with the internal team to develop comprehensive monthly content calendars well in advance to ensure a consistent and proactive posting cadence.
• Strategy Collaboration: Partner with the Director of Marketing & Growth to develop and refine channel-specific strategies.
• Cross-Channel Integration: Ensure social efforts align with an overarching content strategy, including the FAI newsletter, general emails, and internal communications to other departments.
• Creator Collaboration: Work closely with the content creator to maximize the utility of video and photo assets, ensuring content is leveraged effectively across all platforms.
• Data-Driven Insights: Produce detailed monthly analytics reports tracking growth, engagement, and conversion, providing actionable insights to optimize future performance.
• Continuous Improvement: A core requirement of this role is the successful completion and maintenance of the HubSpot Social Media Strategy Certification to manage scheduling and social listening.
• Internal Activations: Support on-site clinic activations and internal communications to capture "real-world" moments of food freedom.

Requirements

• Experience: Previous experience in a social media role, ideally within a healthcare, science, or high-stakes lifestyle brand.
• Education/Certification: Bachelors Degree, preferred.
• Communication: Exceptional writing and editing skills.
• Technical Skills: Proficiency in Canva (using the FAI + TPIRC Brand Kit), HubSpot, and social media scheduling/analytics tools.
• Mindset: A proactive learner who seeks continuous training and process improvement.

Benefits

• We offer a comprehensive benefits package, including competitive salary, 401(k) with employer match, medical, dental, and vision insurance, generous paid time off, company-paid holidays, and sponsored employee events. We are also committed to your professional development with individualized training and career growth opportunities.