Social Media & Community Manager

New York City, NY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own cross-platform community activation and advocacy with a strong focus on brand voice, fast culture-driven engagement, and turning fan moments into shareable brand moments.

  • Community ownership: Own cross-platform engagement strategy and content calendar.
  • Activation & governance: Define platform-specific approaches and maintain response guidelines.
  • Collaboration & ops: Partner with Strategy, Creative, Brand, Influencer, PR, Legal and Care to run advocacy and seeding programs.

Job Description

  • Community Activation & Advocacy: Own cross-platform engagement strategy across platforms and content calendar.
  • Platform Engagement & Governance: Define platform-specific engagement approaches based on audience behavior and brand goals; maintain response guidelines.
  • Moderation & Engagement: Lead proactive and reactive engagement across comments, DMs, mentions, and conversations.
  • Cultural Moments Participation: Identify where and how the brand should participate in cultural and conversational moments beyond owned posts.
  • Engagement Frameworks: Build engagement frameworks that drive participation, UGC, and peer advocacy.
  • Cross-Functional Alignment: Partner with Strategy, Creative, Brand, Influencer, PR, Legal and Customer Care teams to align initiatives and activations.
  • Fan Recognition & Seeding: Lead fan recognition, surprise-and-delight, gifting, sampling, and product seeding initiatives tied to campaigns and cultural moments.
  • Workflows & Guardrails: Partner cross-functionally to execute advocacy and seeding programs; build repeatable workflows and guardrails for outreach and activation.
  • Insights & Planning: Turn high-value fan interactions into shareable brand moments and feed community insights into campaigns and rapid-response ideation.
PepsiCo logo

PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980
Purchase, New York, US
141K employees (12,526 in marketing)
75% recommend to a friend
84% CEO approval

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Equity, 7 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $4B
  • Jun 2024
    Grant • $18K

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
29.8%
Direct
46.5%
Referral
21.1%
Social
1.1%
Paid
1.5%

Headcount Trend

Current headcount: ~153.6K

Recent News

PepsiCo logo

Social Media & Community Manager

PepsiCo · New York City, NY · On-site