Responsibilities

• Build the community
• Build real, long-term relationships with detailers, creators, shop owners, and the people whose opinion actually moves the category.
• Recruit, onboard, and run an ambassador and micro-influencer program — the kind that gets pros reordering, not the kind that gets impressions.
• Show up in the comments and DMs as the voice of Malco. Knowledgeable, fast, on-brand, and without sounding like a corporate account.
• Surface what the community is saying about products, competitors, and trends — and push it back to Marketing, Product, and Sales so it actually shapes decisions.
• Run the social calendar
• You own day-to-day social for Malco Automotive and Malco Marine across Instagram, TikTok, YouTube (Shorts and long), Facebook, and LinkedIn. Own the calendar across both brands. Plan content arcs around launches, brand moments, seasonal beats, and the cultural rhythm of the detailing world.
• Partner with our Content Studio (videographer, designer, creative lead) to brief and shape hero assets — then cut, rework, and adapt them into platform-native pieces.
• Make reactive content yourself when speed matters. Phone-shot, phone-edited, posted same day.
• Write captions with actual voice. Different for Automotive vs. Marine. Different for TikTok vs. LinkedIn. Not AI slop, not corporate filler.

Requirements

• A detailing enthusiast or detailer insider who has actually held a polisher. You understand paint correction, ceramics, foam cannons, and two-bucket method.
• 5+ years of experience in social, community, creator marketing, brand or some combination. Have grown an audience or a community from small to actually meaningful.
• A creator and a manager.
• Native to the platforms as they exist in 2026.
• You bring strong opinions and have your own playbook.
• Ability to use AI as a tool.
• Education: Bachelor’s Degree in Marketing, Business Administration or related field.