Responsibilities

• Strategy and Campaign Development
• Plan and carry out social media campaigns around Haines Gallery’s exhibitions, artists, events, and other priorities, with the goal of increasing visibility and engagement.
• Content Creation and Publishing
• Produce, edit, schedule, and publish engaging, platform-native content across the gallery’s active social channels, primarily Instagram and Facebook, maintaining a consistent posting cadence across all active platforms. Content should include compelling short-form video, such as Reels featuring artists, studio visits, and exhibition walk-throughs, as well as other original content. Develop a mix of timely and evergreen content to sustain engagement when needed.
• Maintain a thoughtful, informed voice consistent with the gallery’s identity, with particular attention to accuracy in references to artists, artworks, and exhibitions. Assess opportunities to expand Haines Gallery’s presence on TikTok and other emerging platforms.
• Community Engagement and Audience Growth
• Actively engage with Haines Gallery’s audiences and the broader Bay Area and international art communities, identifying opportunities for partnership, cross-promotion, and audience growth. Cultivate engaged members of the gallery’s network who can help amplify exhibitions, artists, and programs.
• Look for opportunities to reshare audience and partner content, and use platform features such as collaborative posts and event listings where they can help extend reach. Develop sharing kits when useful and encourage artists, institutions, and other participants to amplify campaigns through their own channels.
• Respond to comments and messages, forwarding sales-related inquiries to gallery staff for follow-up.
• Social Listening and Content Curation

Requirements

• Bay Area-based.

Preferred

• Experience managing social media and community engagement in the visual arts is preferred.