Responsibilities

• Own the planning and execution of the organic social calendar across Instagram, TikTok, and YouTube. Content should be specific to each channel.
• Build weekly and monthly content calendars aligned with product launches, retail moments, and campaign priorities
• Translate product science (ex: nano-hydroxyapatite or 5% potassium nitrate) into digestible, scroll-stopping TikTok education without sounding clinical.
• Ensure consistent posting cadence tied to key business initiatives (new launches, partnerships, limited editions)
• Optimize captions and creative for platform-specific best practices (TikTok vs Reels vs Shorts)
• Schedule and publish content across platforms, ensuring accuracy in tagging, links, and formatting
• Proactively identify gaps in storytelling and propose new content opportunities
• Edit social assets using Canva (stories, carousels, simple motion graphics, cover images)
• Assist in repurposing/editing UGC and creator content for organic use
• Collaborate with internal creative and influencer teams to ensure assets are optimized for feed

Requirements

• Experienced: 4–6 years in social media management, preferably for a beauty or wellness brand with a cult following.
• Digital Native: You don't just know the trends; you predict them. You understand the nuances of the TikTok FYP vs. Instagram Reels.
• AI Savvy: You treat AI as a creative partner, using it to 10x your output and quality without losing the "human" touch.
• The "Host" Energy: You’re comfortable being on camera and even more comfortable leading a room of people at a brand event.
• Self-Starter: Since you solely own these channels, you are comfortable taking initiative and running with an idea from brainstorm to post.
• Creative Swiss Army Knife: You can edit in CapCut or InShot with your eyes closed and have an eye for lighting and framing.
• Experienced: 4–6 years in social media management, preferably for a beauty or wellness brand with a cult following.

Preferred

• You have a personal TikTok or IG following where you’ve experimented with content.
• You’re already a Boka user and can tell us why Ela Mint is superior.