Social Media and Community Growth Specialist

Responsibilities

• Build and grow the national Grasons presence, with an initial focus on Instagram and Facebook and thoughtful expansion into TikTok, YouTube and other relevant platforms. Engage the community and use performance data to improve hooks, formats, retention, sharing and conversion.
• Create, edit and publish a high volume of platform-native content, including short-form videos, photo stories, carousels, sale previews, remarkable finds, educational features and behind-the-scenes moments.
• Develop a simple, repeatable system that makes it easy for franchisees to submit photos, video and context from their estate sales without asking them to become content experts.
• Review incoming material and quickly identify the objects, discoveries and stories most likely to interest a national audience.
• Research the history and significance of featured items so the content is interesting, accurate and worth sharing.
• Creating content local franchisees can easily reshare or adapt, helping the national account strengthen local visibility without depending on every franchisee to run a sophisticated social program.
• Website content and page editing via Wordpress
• Create and design print and digital content for franchisees to use in their local marketing efforts.

Requirements

• Roughly one to three years of hands-on social media, content creation or related experience, or a portfolio that clearly demonstrates equivalent ability.
• Evidence that you have grown, meaningfully engaged or helped build a social audience. This may come from a brand, employer, client, organization or personal project.
• Strong short-form video editing, photography and visual storytelling skills. Professional production equipment is not required; excellent mobile-first work is welcome.
• Creative design capabilities and a working knowledge of Canva, Adobe Creative Suite.
• A practical, current understanding of AI tools and the curiosity to keep testing better ways to research, create, automate and measure content.
• A strong instinct for hooks, pacing, captions, thumbnails, trends and the reasons people stop scrolling, watch and share.
• Good judgment. You know how to make content compelling while treating clients, families, personal property and franchisees with respect.
• The initiative to build systems, solve problems and keep moving when the process has not been fully designed for you.
• The ability to build cooperative relationships with franchisees and make participation easy, useful and enjoyable.

Preferred

• A nice to have is experience selling on online marketplaces

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance