Responsibilities

• Own and manage all brand social media channels with a primary focus on Instagram and TikTok.
• Produce and publish original content including filming, editing, and posting across platforms.
• Lead the creative direction and storytelling strategy for social media while maintaining the brand’s voice and identity.
• Monitor and analyze platform performance metrics to guide strategy, optimize content, and drive audience growth.
• Continuously identify emerging social trends, formats, and opportunities to expand reach and engagement.
• Capture day-to-day moments inside the company and translate them into engaging social content.
• Develop recurring social content formats and episodic storytelling that builds familiarity with the brand and team.
• Produce behind-the-scenes content and narrative-driven posts that generate anticipation around launches.
• Develop initiatives that strengthen relationships with the brand’s audience and encourage active participation.
• Create and execute creative campaigns, incentives, and surprise experiences that reward community engagement.

Requirements

• 2–5+ years of professional experience managing social media accounts for a consumer brand, ideally within fashion, apparel, or lifestyle.
• Demonstrated ability to grow and manage brand social media channels through content creation and strategy.
• Strong content production skills including filming, editing, and publishing short-form video.
• Deep understanding of Instagram and TikTok content formats, trends, and platform algorithms.
• Proven ability to interpret social analytics and use performance data to guide strategy.
• Highly organized with the ability to manage multiple campaigns, initiatives, and content pipelines simultaneously.
• Comfortable being on camera and capturing authentic brand storytelling in real time.
• Strong creative instincts combined with a strategic, metrics-driven mindset.
• Based in Nashville or willing to relocate; this role requires regular in-person collaboration.

Preferred

• Experience organizing community initiatives, events, ambassador programs, or campus marketing programs is strongly preferred.
• Self-starter who takes full ownership of projects and initiatives.

Benefits

• Unlimited paid time off, including paid holidays
• Dedicated mental health and sick days
• Employee discount
• High ownership role with direct exposure to leadership and meaningful impact on brand growth