Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and timely responses.
• Monitor social listening trends to gather insights on audience preferences, competitor activities, and industry developments.
• Optimize content for search engines (SEO) and implement keyword research techniques to increase visibility.
• Analyze web analytics and social media metrics via Google Analytics and platform insights to assess campaign performance and inform future strategies.
• Collaborate with ministry leaders to enhance branding efforts and maintain positive relationships with in person and online communities.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to boost reach and engagement.
• Conduct photography and video editing to produce high-quality visual content that aligns with branding standards.
• Maintain accurate records of campaign activities, engagement metrics, and audience growth for reporting purposes.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite, Canva and Mac Platforms.
• Familiarity with social media management tools such as Hootsuite and Buffer for scheduling and analytics.
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and social listening tools.
• Skilled in content creation across multiple formats—paper, text, images, videos—and capable of editing video content effectively.
• Strong understanding of branding principles, relationship management, public relations strategies, and e-commerce fundamentals.
• Excellent proofreading skills with an eye for detail to ensure high-quality output.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Flexible schedule to include Sunday morning.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred

Preferred

• Experience with Facebook Advertising campaigns and knowledge of digital marketing trends is highly desirable.