Responsibilities

• Create content: Plan, shoot, and edit photos, short-form videos, and graphics that capture our colorful, fun, aesthetic vibe.
• Manage social media: Build and maintain a posting calendar for Instagram and post consistently.
• Engage our community: Respond to comments, DMs, and reviews in a friendly, on-brand voice, and build relationships with customers and local creators.
• Handle communications: Write and send email newsletters, update our website and Google Business profile, and keep messaging consistent across every channel.
• Support events: Help plan and promote in-store events, pop-ups, holiday promotions, and community partnerships, and capture content on-site.
• Grow our digital marketing: Track performance, spot what's working, test new ideas and trends, and recommend ways to increase reach, foot traffic, and sales.
• Collaborate: Work with ownership and store staff to align content with new products, seasonal launches, and promotions

Requirements

• Experience planning & executing high quality social media video and photo content
• Strong eye for aesthetics, with skills in photography, video, and editing (CapCut, Canva, Lightroom, or similar)
• Experience managing social media for a business, brand, or personal account with real engagement
• A fun, clear, and friendly writing voice
• Up to date on social trends, especially Instagram Reels and TikTok
• A self-starter who is organized and self-motivated, able to manage your own schedule and deadlines
• Comfortable interacting with customers and representing the brand in public
• Availability for some evenings and weekends for events and peak content moments
• Coachability and ability to work as part of a team

Preferred

• Basic website editing (Shopify, Squarespace, Wix, or similar)
• Familiarity with social media analytics and paid ads
• Experience with event planning and management
• Experience with social media influencers

Benefits

• Perks: Employee candy discount, flexible scheduling, and creative freedom.