Social Media Communications Manager (Remote)

Cary, NC (Remote)

$196K/yr – $249K/yrSenior LevelFull time

Posted 2 weeks ago

Job Summary

Own the executive's LinkedIn presence end to end, shaping voice, cadence, and content strategy across publishing, engagement, and analytics.

  • Lead channel strategy, editorial planning, and posting cadence.
  • Draft posts, comments, and replies in the executive's authentic voice.

Job Description

Responsibilities

  • Channel Strategy & Management: Own the day-to-day management of the executive's LinkedIn presence: Editorial calendar, publishing cadence, content mix, and platform best practices.
  • Executive Voice Drafting: Draft posts, suggested comments and replies in the executive's authentic voice. Be sincere, specific, and platform-native, so recommendations can be approved with minimal executive time investment.
  • Social Reporting: Own social reporting end-to-end, from monthly performance reports to campaign-level analysis. Bring a strong point of view on which metrics to measure and why they matter; translate data into insights that drive real content and strategy decisions rather than reporting for its own sake. Influencer, Peer & Analyst Tracking: Build and maintain curated lists of the influencers, peer executives, analysts, and media voices shaping the executive's space. Track what they publish, flag when they engage with the executive's content, and recommend when and how the executive should engage with theirs.
  • Social Listening & Insight: Maintain a structured social listening practice. Identify trending conversations, emerging themes, and customer insights; feed that intelligence back into the organization — most importantly into the executive's content creation process as briefs, angles, and proof points.
  • Community Management & Engagement: Monitor engagement on the executive's posts and relevant conversations across the platform, identify high-value engagement opportunities, and deliver regular insights to the team.
  • Editorial Oversight & Quality Control: Serve as the final quality gate for voice, platform fit, and production quality on content before it reaches the executive for review or publishes. Provide editorial direction and feedback on Designer and Operator work.
  • Internal Amplification & Enablement: Produce enablement briefs and toolkits that mobilize internal teams, advocates, and leaders to engage with the executive's content, and coordinate with Global Communications so the executive's social presence stays aligned with broader corporate communications.
  • AI-Augmented Workflow: Operate and continuously improve the team's AI-assisted workflows across drafting, listening, and reporting. Bring judgment about where AI accelerates the work and where human editorial instinct must lead.

Requirements

  • - Editorial planning
  • - Content creation
  • - Social listening
  • - Social reporting
  • - Community management

Preferred

  • Expert-level understanding of LinkedIn — algorithm behavior, content formats, engagement mechanics, and audience growth strategies — plus working fluency in X and YouTube and how an executive presence translates across platforms.
  • Significant community management experience and a real appetite for the practice — identifying conversations worth joining, recommending engagements, and managing an executive's presence in the replies
  • Demonstrated experience writing in an executive's voice — comments, replies, and social copy that ship with light edits
  • Solid foundation in social reporting, with a strong point of view on what to measure and why it matters — able to defend the metrics they choose and retire the ones that don't earn their place
  • An established social listening practice — the ability to surface trending conversations and customer insights and convert them into content recommendations
  • Experience tracking influencers, analysts, and peer executives, and building engagement strategies around them
  • Strong editorial judgment — ability to assess content for strategic value, voice, and platform fit without constant input
  • Data literacy — fluent in LinkedIn analytics and comfortable building reports senior stakeholders act on
  • Proficiency and interest in AI tools; experience building AI-assisted content workflows
  • Experience supporting C-suite executives or working in executive communications; familiarity with AI, enterprise technology, or B22B tech is a plus
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Founded in 1984
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77% CEO approval

Salaries

Posted range

$196K/yr – $249K/yr

Taken straight from the job posting.

The middle of this range ($223K) is 178% above the median base salary for Social Media Manager roles in the United States ($80K).

Social Media Manager median pay in the United States

$82K/yr

Most pay falls between $70K and $98K. Based on 603 salaries.

See all Cisco salaries

Marketing Team

Marketing Team Size
2,138 (2% of company)
Marketing Roles Posted (Last 30 Days)
24

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Seed, 39 years ago

Funding History

  • Jan 1987
    Seed • $2.5M

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13.2M
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Traffic Source Mix
Search
38.8%
Direct
49.8%
Referral
9.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~95.5K

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