Responsibilities

• Develop and execute a comprehensive social media strategy aligned with company goals, brand positioning, audience growth, and engagement objectives.
• Build and manage monthly and quarterly content calendars across all social platforms, ensuring consistent messaging, strategic campaign planning, and timely execution.
• Create and maintain structured posting schedules, workflows, and approval processes to improve efficiency, organization, and cross-functional collaboration.
• Design and develop branded social media content and digital assets using Canva or similar design platforms while maintaining brand consistency across all channels.
• Analyze social media performance metrics and audience behavior to identify trends, optimize content strategy, and drive measurable growth.
• Track and report on key performance indicators including engagement, reach, follower growth, conversions, retention, campaign performance, and overall social media ROI.
• Prepare weekly and monthly reports for leadership, providing actionable insights and strategic recommendations based on data and performance trends.
• Conduct audience research, competitor analysis, and trend monitoring to identify opportunities for growth, engagement, and brand awareness.
• Monitor platform updates, algorithm changes, and industry best practices to ensure social media strategies remain effective and competitive.
• Collaborate cross-functionally with Sales, Recruiting, Leadership, Operations, and Customer Service teams to support company-wide branding initiatives, campaigns, events, and business objectives.

Requirements

• 3+ years of experience in social media management, digital marketing, brand marketing, or a related field.
• Proven experience developing social media strategies that drive audience growth, engagement, and measurable business results.
• Strong understanding of social media analytics, reporting, audience insights, and performance optimization.
• Experience building and managing content calendars, campaign schedules, and social media workflows.
• Proficiency with Canva and social media management and analytics platforms such as Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, SEMrush, or similar tools.
• Strong understanding of platform algorithms, audience growth strategies, content performance analysis, and engagement optimization.
• Excellent organizational and project management skills with the ability to manage multiple projects, campaigns, and deadlines simultaneously.
• Data-driven mindset with the ability to interpret analytics and translate insights into strategic recommendations and actionable plans.
• Experience collaborating across multiple departments and presenting performance insights to leadership teams.
• Strong written, verbal, and visual communication skills with a keen eye for branding, design, and content quality.

Preferred

• Familiarity with SEO, paid social advertising, employer branding, and digital marketing best practices is a plus.

Benefits

• Competitive salary package
• Comprehensive health, dental, and vision insurance
• Retirement benefits including 401(k) plans
• Generous paid time off
• Professional development and career growth opportunities