Social Media & Brand Growth Coordinator

Seattle, WA (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 hrs ago

Job Summary

Own end-to-end social media program across three Washington locations, driving video content, brand storytelling, and performance-driven growth with close collaboration with physicians and staff.

Own content strategy and publishing cadence across TikTok and Instagram
Collaborate with clinicians and marketing to align branding and campaigns

Job Description

Responsibilities

Develop and execute a comprehensive social media strategy across TikTok, Instagram, and other relevant platforms.
Build and grow the social media presence for our brands and physicians across all three Washington locations.
Create a consistent stream of high-quality, engaging, and relevant video and photo content.
Develop creative concepts for physician education, procedures, patient experiences, trends, behind-the-scenes content, staff personalities, FAQs, transformations, and brand storytelling.
Work directly with physicians, patient coordinators, nurses, and other staff to capture content.
Identify and quickly capitalize on relevant TikTok, Instagram Reels, audio, formats, and social trends.
Understand what makes content perform, not simply what looks good.
Film, edit, caption, and publish short-form video content.
Develop content calendars and maintain a consistent posting schedule.
Monitor account performance, follower growth, engagement, reach, views, and other key metrics.

Requirements

Demonstrated professional experience managing and growing social media accounts.
Experience in plastic surgery, cosmetic surgery, aesthetics, dermatology, med spa, beauty, or a related industry strongly preferred.
Advanced knowledge of TikTok and Instagram, particularly short-form video.
Demonstrated understanding of how to create content that generates views, engagement, and audience growth.
Strong knowledge of TikTok trends, sounds, editing styles, hooks, captions, hashtags, and platform functionality.
Strong creative instincts and the ability to consistently develop new content ideas.
Experience filming and editing short-form video content.
Strong understanding of branding and how to maintain a consistent brand identity across multiple locations and platforms.
Comfortable working directly with physicians and staff to create content.
Strong communication and interpersonal skills.